Marketing maven and author Guy Kawasaki gives his innovative wisdom in this inspiring speech at IBM's Connect 2012 Conference. He talks about the social age, engaging audience, and how to get your audience to trust your brand.
Relationships are what drives all aspects of life and its a wonder that organizations don't think like this. Todays digital age is just showing us how bad we really are at building quality and lasting relationships with our customers. Join Paul Barron and Scott Stratten as they talk on the factors that can make relationship building in the digital age so much easier.
As part of the "Leading in the digital age series" Amanda Hite, CEO and founder of Talent Revolution, talks with Rethink on the future of how companies will engage and hire on the social web.
"The brands are the people," she says. Social networks, like glassdoor.com and LinkedIn, allow you to test drive a company before even going in for an interview.
Amanda is also working with Share Our Strength to end child hunger in America by 2015.
Leading in today's digital age is a challenge and one that is reforming business in all walks of life. In this episode, we speak to David Rutkauskas, CEO of Beautiful Brands International, whom has evolved out of owning and operating fast casual restaurant businesses over the past 25 years. He knows what it takes to build brands into international success stories. Camille's Sidewalk Café grew from one small unit in Tulsa, Oklahoma to more than 900 territories in development in 38 states and 4 continents.
Listen to how David rethinks business structure and focuses relationship building through technology and social. As one of the first brands to use Facebook and Twitter, David embraces social as a way to connect with customers in real time. "This is a digital world we live in," he says.
His story of success is amazing and one you won't want to miss!