Failing Until You Succeed - Behind the Brand with Seth Godin

In this 'Behind the Brand' video, thought leader Seth Godin opens with his stance on the model of the Corporate Ladder: "If you work in an assembly line, putting truffles in the box, that's a job. But if you have almost any white collar job, any job where you have access to the Internet, any job where there isn't a "list" of what you do all day, you don't really have a job; you have an opportunity."

Watch this video for more innovative insights, as well as a glimpse into his failed experiences, all of which have helped him succeed: "If I fail more than you do, I win."

Brilliant Brunch at SXSW 2013

At this past SXSW interactive conference, which took place in Austin March 8-12, GE rounded up a bunch of modern innovators - Bre Pettis, Founder of Makerbot; Damian Kulash of OK Go; Tumblr Founder David Karp; Carla Diana, Creative Director of her own design firm; and Jake Lodwick, Founder of Vimeo and Elepath - to form a 'Brilliant Brunch' series. 

Hosted by GE CMO Beth Comstock and Comedian Baratunde Thurston, this video is a conversation that reveals how these creative individuals got their start, what inspires them, and how they work.

Behind the Brand with Seth Godin

Seth Godin is an entrepreneur, author, and public speaker. He's one of those people who makes you think about general things in a new way. With a new book out, called 'Poke the Box,' Godin sits down with Host Bryan Elliott and dives into why people shouldn't be afraid of risk, opportunity, curiousity, and how the connection between them could change your outlook on life.

Carl Bass: The New Rules of Innovation [TEDxBerkeley]

Everyone wants to be more innovative. But Carl Bass raises the idea that 'innovation' has become such a buzzword that most people are misusing it. Innovation involves taking risks and breaking the rules, he says. Therefore, unlike companies and corporations, who usually make rules, innovation is fundamentally done by individuals, not companies. While they encourage innovation, it's up to the companies to hire the right individuals to garner this skill.

In this TED talk, watch as Bass reveals 5 trends that he believes are affecting innovation and what will lead it to excel. 

Charlie Hoehn -- The New Way to Work

Marketing Genius Charlie Hoehn gives his insight on how to look at things differently in regards to the job market, in order to achieve the path you wish to attain. Although this Ted speech is given to Carnegie Mellon students who are about to enter the workforce, Hoehn's innovative thinking can help anyone - especially entreprenuers - to secure the job they are passionate about.