This video features not one, but two influential and inspirational thought leaders: digital & social superstar and author Brian Solis, and former Apple evangelist and author Guy Kawasaki. Though Kawasaki's book The Art of Engagement is a couple years old, it is timeless. Interviewed in this video by Solis, Kawasaki talks about the three pilars of being enchanting: to be likable, trustworthy, and have a great product, service or idea. Watch to see which few companies are hitting the mark, and to become educated on building great relationships with consumers, among other things.
In this 'Behind the Brand' video, thought leader Seth Godin opens with his stance on the model of the Corporate Ladder: "If you work in an assembly line, putting truffles in the box, that's a job. But if you have almost any white collar job, any job where you have access to the Internet, any job where there isn't a "list" of what you do all day, you don't really have a job; you have an opportunity."
Watch this video for more innovative insights, as well as a glimpse into his failed experiences, all of which have helped him succeed: "If I fail more than you do, I win."
At this past SXSW interactive conference, which took place in Austin March 8-12, GE rounded up a bunch of modern innovators - Bre Pettis, Founder of Makerbot; Damian Kulash of OK Go; Tumblr Founder David Karp; Carla Diana, Creative Director of her own design firm; and Jake Lodwick, Founder of Vimeo and Elepath - to form a 'Brilliant Brunch' series.
Hosted by GE CMO Beth Comstock and Comedian Baratunde Thurston, this video is a conversation that reveals how these creative individuals got their start, what inspires them, and how they work.
While we mostly post video blogs revolving around the direct connection between business and technology, this week's post is a bit different. After stumbling upon Ron Finley's TED Talk, entitled 'A Guerilla Gardener in South Central LA,' we couldn't help but to make a deeper rooted (no pun intended) connection of how Finley turned what was harming his community into the source of helping it. As he says in his talk, "To change the community, you have to change the composition of the soil." And while you may think he's just informing his audience about garderning, the bigger picture is connecting the dots between his experience to any lesson in business or technology.
Recently gone viral, 'What Most Schools Don't Teach' is a short film stressing the importance of integrating computer programming and coding into education systems. Tech influencers like Facebook Creator Mark Zuckerberg, Microsoft's Bill Gates, and even superstar Will.i.Am, argue that in this Digital Age, coding is the basic foundation for, virtually, any industry - agriculture, medical, you name it. Though most of us view computer programming as rocket science, there are simple ways of approaching it. Watch the video to get a better insight on this much-recently-talked-about topic.