In this episode of Turn & Burn, Paul Skypes with Don Power, social media consultant, speaker, author, and Managing Editor for Sprout Social's blog Sprout Insights. The two adress the evolution of social platforms from long-form blogging to short-form – Vine, Snapchat and Instagram video, for example – and how consumers today are engaging with short-forms more frequently and more often than the alternative. Watch the full episode below as they dive in to what makes social media platforms so effective and how they are evolving.
In the 1930's, broadcast radio completely changed the way we recieve information and tell stories. Now, nearly 90 years later, micro-blogging sites such as Twitter are revolutionizing the scene again. In this Ted Talk, writer Andrew Fitzgerald takes a look at the short but amazing history of new forms of creative experimentation and storytelling.
Michael Acton Smith is busy building a global entertainement company for the internet generation. A big job, but someone has to do it. But beofre Smith's huge success with Moshi Monsters, he made every mistake possible and came very close to going out of business. That’s why his advice is so insightful for would be entrepreneurs. From all of his experiences he comes up with 110 amazing tips to follow, an indispensible check-list for any would be entrepreneur.
The world is full of problems - poor nutrition, access to water, not enough healthcare, pollution - the list goes on. However, unlike any other time in history we are aware of these problems, which puts us in the unique position to do something about them. Solutions are often presented in the form of NGOs, government innitiatives and philanthropy. But what about big business? Business is not seen as the solution but is instead viewed as the problem which, according to Michael Porter, is incorrect. In a true capatalistic vision, Porter sees business as the solution to our massive social problems. Why? Because when business soles a problem, it makes a profit - which lets that solution grow.
Social marketing has progressed from simple posts to elaborate campaigns using platforms like Youtube, Vine and Instagram. Needless to say, video is the next big thing. That's where uStudio comes in. uStudio is a video housing platform allowing you to store content and distribute it to a multitude of channels. In this episode, Paul Skypes with Jen Grogono, President and CEO of uStudio, to discuss the power of using video as a means of telling a brand's story.